Introduction
Who is Present Creative. Why does this small San Francisco studio matter to licensed casinos in 2025. Simple answer. It blends boutique creativity with the distribution muscle of Greentube and the NOVOMATIC group after an acquisition in October 2022. That deal unlocked regulated market reach, certification workflows, and real pathways into the United States. Big promises. Measurable impact.
Key features and verifiable facts
- Proven US focus. Greentube acquired Present Creative on 11 to 12 October 2022 to accelerate North American growth. The parent already holds multiple US state approvals such as Connecticut and Pennsylvania which benefits downstream studios in its network.
- iLottery credibility with dates. In August 2022 Present Creative partnered with EQL Games and secured a content agreement tied to the Michigan Lottery’s iLottery program. Public releases on 8 and 30 August 2022 confirm this entry. Evidence beats claims.
- Studio breadth. The company describes itself as a full service art and game development provider across casual, social, mobile, and casino style products. That means art, animation, math, UI, engineering. One shop. Fewer handoffs.
- Current ecosystem context. Michigan has since moved to a new long term iLottery vendor beginning July 2026 which illustrates how dynamic the US lottery stack is. Operators should plan roadmaps with partner changes in mind.
What this means for an online casino in 2025
Looking for originality without integration pain. Present Creative inside the Greentube network often equals faster certification, consistent QA, and access to existing platform hooks. You still own the payment layer and fast withdrawal experience while the supplier focuses on stable clients with clear help menus and RTP disclosures.
Editorial rating
We applied criteria aligned with Google E E A T and regulated market needs
| Criterion | Score out of 5 | Justification |
| Regulatory readiness | 4.5 | Backed by Greentube licences in states like Connecticut and Pennsylvania. Proven iLottery workflow references in 2022 |
| Distribution reach | 4.0 | NOVOMATIC and Greentube network give Present Creative broad operator access compared with independent boutiques |
| Portfolio depth | 4.0 | Full service studio with track record across casual and casino categories plus commissioned builds |
| Innovation signals | 4.0 | Early movement into eInstant and iLottery content through EQL Games in 2022 |
| Transparency and trust | 4.0 | Clear acquisition timeline and public deal notes from industry media and counsel pages |
Pros/Cons
Pros
- Enterprise backing through Greentube and NOVOMATIC provides stability, certification playbooks, and uptime resources.
- iLottery exposure in 2022 gives compliance muscle for instant win mechanics and jurisdictional nuances.
- End to end services from concept art to engineering reduce vendor sprawl and shorten exclusive build cycles.
Cons
- Public facing catalogs are thinner than giant suppliers which can limit brand recognition without curated on site promotion. Comparative disadvantage versus mega libraries from top tier platforms.
- Release cadence may reflect group priorities rather than niche operator wishes. Tradeoff between scale and bespoke scheduling.
Comparisons that help decisions
- Against platform heavyweights such as Playtech or other mega suppliers you give up vast libraries and headline IP. You gain nimble art direction and custom work backed by a serious parent. Balanced portfolios win in regulated markets.
- Against tiny independents you gain distribution, certifications, and market entry support already exercised by Greentube in multiple US states. Fewer unknowns. Fewer surprises.
Practical integration checklist
- Confirm target regulator. UKGC, MGA, state DCP or PGCB approvals drive test scripts and RTP presentation rules. Greentube usually handles submissions while operators prepare local disclosures and safer gambling widgets.
- Map bonus without deposit flows on the platform side. Supplier games must expose rules and contribute to wagering. Keep T and C readable and prominent.
- Localize help panels. Include volatility notes, paytable clarity, and responsible gambling links such as BeGambleAware and GamCare. Trust is earned on page one.
Sample game and content scenarios
- eInstant and lottery friendly mechanics. Use light narratives, fast loops, and mobile first UI for acquisition. The EQL pipeline examples from 2022 show how these can pass state reviews.
- Casino lobbies in US states. Leverage the Greentube network presence to slot Present Creative titles into existing integrations where possible to avoid duplicated certification work.
FAQ
Is Present Creative itself a licence holder or covered by the parent
Present Creative operates under the Greentube umbrella after the 2022 deal. Distribution and licensing are typically handled by the parent and its entities in each jurisdiction. Always verify the exact legal entity on your certificate.
Does Present Creative support responsible gambling features inside the client
Yes in line with market standards. Expect reality checks where required, clear RTP and rules pages, and support for operator level limits. Operators must still provide links to organizations such as BeGambleAware and GamCare and enforce 18 plus access.
Can I run a bonus without deposit campaign with these games
Usually yes at platform level. Configure eligibility, wagering, and game contributions in your PAM. Ensure transparent terms. Test redemption flows before launch day.
What changed in Michigan since the 2022 announcements
The state has moved to a new iLottery platform contract that begins July 2026 which shows the market evolves quickly. Plan future content distribution with vendor shifts in mind.
Conclusion
Present Creative balances craft and compliance. The 2022 acquisition placed a nimble studio inside a heavyweight network which is exactly what many licensed casinos seek in 2025. Choose it for distinctive visuals, steady clients, and workable exclusive builds. Pair that with transparent RTP pages, clear T and C, and robust links to BeGambleAware and GamCare. Promote moderation, require 18 plus, and support cooling off tools. That approach grows revenue without gambling on trust.
